| Summary: | 碩士 === 東吳大學 === 資訊管理學系 === 107 === Facebook is the most widely used social media on the internet. According to the report of Facebook in 2016, all the users spend one hundred million hours per day on watching videos on Facebook. This research applies the framework of Rayport and Sviokl. This framework, mentioning three elements that establish the concept of marketspace of information, is the basis of the analysis of the factors which contribute to the success of the videos on Facebook. Meanwhile, nine experts were invited to investigate the essential reasons of the popularity of the videos on Facebook by AHP layer analysis method. These experts believe that “clear message of the product,” “specially selected photos and videos,” “timing of uploading videos,” and “releasing on multiple network platforms” are determining items that hugely influence the impacts of the videos on Facebook.
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