The Correlation Between Brand Strategy and Enterprise Value：A Case Study on International Hotel Group
碩士 === 東吳大學 === 會計學系 === 107 === The development of transportation not only thrives the economy, but also boosts the tourism industry. In the highly competitive residential service market, brand players have different market segments from unbranded players. Taiwan's hotel industry has developed...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gce6th |