| Summary: | 碩士 === 東吳大學 === 政治學系 === 107 === In recent years, Taiwan’s economy has plagued by serious domestic industrial depressions. Most people blame the excessive reliance on the OEM/ODM type of international subcontracting as the main cause. Therefore, most policy initiatives of economic recovery proposed by the governments, industrialists and academics, focused on the branding of Taiwanese products in international trade. The logic is that international branding will allow Taiwanese products to become higher value-added and allow Taiwan to escape the trap of low productivity.
In contrast, there is no well-known international brand in Singapore. But Singapore can still maintain very high per capita GDP with its excellent entrepot trade. And the key to Singapore’s competitiveness is her investments in international distribution channel. Therefore, the major focus of this thesis is to research the role of international distribution in business and economic development and how such capacities can be build. Obviously, Taiwan has spent quite a lot of efforts to pursue the building of international brand among Taiwanese industrial products. But it has been for long a myth in Taiwan. This research argues that the main reason for the aforementioned myth is the general ignorance to the role of international distribution channels.
In addition, by comparing the cases of international distribution channels in Singapore and Korea, this thesis will analyze the causal relationship between national policies of promoting international distribution channels and the different styles of international distribution systems in both countries. Finally, I will also make recommendations for both government and industries.
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