The effects of browsing mode and impulse-buying tendency on impulsive online shopping behavior
碩士 === 東吳大學 === 心理學系 === 107 === The flourishing of the Internet and e-commerce in recent years have led to the growing popularity of online shopping. As e-commerce platforms have taken various measures in web page planning and designing to remove obstacles that consumers encounter while shopping, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5y29wa |