A Study of Business Strategy for Land Registration Agents

• Main Authors: YU,CHAO-LUNG, 余昭龍
• Other Authors: WEI,CHING-CHUN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/m7a6s7

碩士 === 靜宜大學 === 管理碩士在職專班 === 107 === With the vigorous development of communication technology and the governmental agencies’ convenient services, it becomes increasingly easy for the general public to get the information and services they need. The government has made use of information technology to improve the existing workflow and efficiency of administrative departments, and consequently many original businesses of land administration agents are replaced by innovative technology (e.g., e-transcript of cadaster, summary procedures and enquiry, digitization of cadastral information, etc.). Citizens may process registration on their own, thus leading to the shrinkage of land administration agents’ scope of business. This is a qualitative study by means of in-depth interview, which is integrated with SWOT analysis based on the operating strategies of the land administration agency industry. It aims to understand the changes in land administration agents’ business, the core capabilities and resources they possess, and the key factors affecting land administration agents’ success. Their marketability is enhanced and good reliability and loyalty, etc. are established among the customers by the use of technology, diversification of the overall brand power and the efficient building-up of human relation. At present time LA is in a tough environment, each LA has their unique business strategy and core ability. Through the help of this study, LA can correctly considerate the relative and influence between internal core ability and external environment when drawing up their business strategy, to enhance their business competitions.