Leisure Involvement, Leisure Experience and Customer Loyalty of Participants in Camping Activities

• Main Authors: MAO, YOU-CI, 茅宥慈
• Other Authors: LI, CHUN-JU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/qvvdzb

碩士 === 靜宜大學 === 觀光事業學系 === 107 === Camping is getting more attention, Taiwan's campers and camp ground are greatly increased, and camping enthusiasts are willing to buy camping equipment and implement, Therefore, different leisure involvement of campers will also affect the decision-making. During camping you also can experience the beauty of the camping area, and enhance the friendship between friends and family to have fun, in order to achieve the benefits of entertainment and growth, for an activity, the customer is the key factor that can continue to operate, in the management process, if the customer can be successfully retained, there will be a chance to sustainable development. Therefore, this study will investigate camper feelings of leisure involvement and leisure experiences can positively influence customer loyalty. The research object is Participate in camping more than three times and it also has a favorite camping area.the total amount of questionnaires was 460, in which there were 419 valid samples retrieved, so that the effective response rate was 91%. And using interview Method as an add. Lastly, Reliability, Factor Analysis, Descriptive analysis, T-test, One-way ANOVA, Pearson Correlation and regression analysis were used to analyses result. The findings showed that (1).The demographic segmentation factors of Camping participants are the same for men and women. The age is most of under 19 years old. Marital status is half of married and unmarried. Most travel with relatives or family while camping. Campers participate in more 8 times in a year. Camping time is half of take one to three years. (3) In the relationship between leisure involvement and leisure experience, there is a positive impact.look at components,centrality , attraction and self expression have a positive effect on leisure experience. In the relationship between leisure involvement and customer loyalty, there is a positive impact.look at components,centrality and attraction have a positive effect on customer loyalty, There is no positive effect between self-expression and customer loyalty.In the relationship between leisure experience and customer loyalty, there is a positive impact.look at components,Thinking experience, sensory experience and emotional experience have a positive effect on customer loyalty, the sensory experience has the most positive impact on customer loyalty, There is no positive effect between Related experience,action experience and customer loyalty