Exploring the impact of digital lifestyle on online learning course adoption and behavior

• Main Authors: CHEN,JHI-CHI, 陳睿騏
• Other Authors: Kuo,Chien-Liang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/5m94nn

碩士 === 中國文化大學 === 資訊管理學系碩士在職專班 === 107 === People have changed their behavior patterns and lifestyles dramatically as the digital era has dawned. As a consequence, since the year 2000, relevant studies have analyzed the behaviors of digital lifestyles, rather prevalent demographics or traditional lifestyles. In the digital era, the diverse innovations of digital media and online learning have broad-ened. However, little academic research has been published regarding digital media and online learning, even though they are vital in practice. To fill the aforementioned research gap, this thesis analyzes and categorizes online learners based on digital lifestyle measurements. This work analyzed 992 questionnaires from the web for information regarding online learning behaviors, and discovered that measurements of digital lifestyle were more effective than are measurements of de-mographics or traditional lifestyle. On the basis of four factors of digital lifestyle measures, five clusters were identified. The five clusters are heavy online learners, per-ceived adoption online learners, trail online learners, potential online learners, and pas-sive online learners. This thesis presents findings and proposes implications on how the government and how education players react to the online learning patterns.