| Summary: | 碩士 === 中國文化大學 === 青少年兒童福利碩士學位學程 === 107 === This study aims to construct external marketing indicators for private children education institutes, including two-stage research design.
The first stage of research method is interview method.
After the semi-structured interviews of the three practical operators, the prototypes of this indicators were drafted. The second stage adopted the traditional Delphi method and invited three experts to conduct the content validity check of the indicators to prepare the Delphi questionnaires. Then invite twelve Delphi experts in related fields, divided into three groups: practical management, education administration, and scholars. The three rounds of the Delphi questionnaire were used to reach consensus and complete the filter of indicators. The infrastructure also provides a private education institution for academic and practical reference in external marketing.
The conclusion reached in this study is that the external marketing indicators of private children education institutes include five indicators and thirty-three indicator details. And the external marketing indicators of private children education institutes include brand image, price strategy, channel promotion, teacher teaching materials, and environmental equipment.
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