A Study on the Factors of Organizational Purchasing Decision in Commercial Water Purification Equipment -- Take the Example of Taiwanese Beverage Industry
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 107 === Based on the theory of industrial marketing and organizational buying behavior, this study uses the Focus Group Method and AHP to explore the key factors considered by Taiwanese beverage industry when purchasing water purification equipment. According to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/738a7b |