| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 107 === The sharing economy is a general term covering a series of meanings. The shared economy means that the idle resources in the society (such as the extra rooms in the home and the extra seats in the car) are redistributed through a platform. Suppliers and resource-poor demanders can exchange more efficiently, and both parties achieve a process of satisfaction. Shared economic terms are now sometimes used to describe more broadly any sales transaction done through the online market, even business-to-business (B2B, which refers to business between companies, not between companies and individual consumers), in which the place of business rather than just peer-to-peer (P2P) and passenger passengers (C2C, provides an innovative way for customers to communicate with each other). The concept of a new economic model of the sharing economy has flourished in Taiwan due to the evolution of internationalization and information technology. Uber, Airbnb, oBike, etc., are well-known emerging economic companies.
This paper explores the transformation of the business model of the small passenger car rental car rental industry under the shared economy. It studies the current situation of the operation of the small passenger car rental industry under the shared economy and the possibility of future operation modes, and transforms the operation mode of the small passenger car rental industry under the shared economy. The practical value of small passenger car rental business model are analyzed and compared. Emerging consumer groups have become accustomed to calling taxis through shared economic platforms. When the economy, convenience and diversity brought about by the new state of daily activities are fully eye-catching, consumer behavior will also change in the future of the rental car business model.
This paper mainly studies the current situation of the small passenger car rental industry in Taiwan and the possible transformation of the business model. These research materials were analyzed through the qualitative research method of in-depth interviews with Taiwanese passenger car rental dealers in order to understand how the small car rental industry responds to the challenges of existing and future business models. The main conclusions of this study are as follows: First, the sharing economy has had a positive impact on Taiwan's small car rental industry, bringing the business to customers and car owners. This is an ideal win-win situation. Secondly, the small car rental industry can profit and stabilize. Operation and lowering customer costs are the future business model transformation of Taiwan's rental car industry under the shared economy. Under the fair and reasonable tax system, the timely legislative provisions of the government are the road to sharing economic success.
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