Understanding Purchase Intention of Y-generation Female Potential Customers in Taiwan towards Organic Cosmetics Manufactured in Russia:An Extended Model of the Theory of Planned Behavior
碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 107 === This master thesis has proposed and examined an extended framework based on the Ajzen’s Theory of Planned Behavior (TPB) model with here new variables, Health Concern, Country of Origin image, and Green Trust within the context of green consumption. The ai...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ke4s47 |