How the Familiarity of Destination and Psychological Distance Affect the Ticket Post of Airline?Discuss From Construal Level Theory
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === Due to the growth of economic, consumption and quality of life, people pay more expenditure for the entertainment especially in traveling. Emerging destinations have constantly exploited. Airline operators must consider how to develop the effective marketing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4pnsdk |