Using Big Data to Analyze the Important Factors of Movie Box Office to Explore the Relationship between Taiwan and Mainland Box Offices

• Main Authors: QIU SHUANG, 邱爽
• Other Authors: Chong-Yen Lee
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/stxc9t

碩士 === 中國文化大學 === 資訊管理學系 === 107 === With the improvement of people's living standards, more and more people enter the cinema to enjoy movies. Watching movies has become an indispensable part of people's entertainment life. The economic development of China has driven the vigorous development of the film industry. China has already become the second largest film market after the United States. Such a huge film market, if the theater can predict the trend of upcoming movies, will be very beneficial to investors. The Taiwanese film market is similar to Chinese film market. The film released in Taiwan will be 7-25 days earlier than China. If we can find the correlation between the Taiwanese movie box office and Chinese movie box office, then the investor can make corresponding strategies for the upcoming movie in China. This study used data exploration to study and influence the factors affecting the box office of the movie. The method used is to mine association rules. Firstly, find out the influencing factors of Taiwanese box office, and then explore the connection between Taiwanese box office and Chinese movie box office. Finally, through experiments, if a movie gets a high box office in Taiwan, when it released in China, it will have 82% possibility get a high box office.