A Study on Cruise Sales Strategy of Taiwanese Travel Agency

博士 === 中國文化大學 === 國家發展與中國大陸研究所博士班 === 107 === As Asia is a rapidly growing and dynamic cruise market, many cruise lines deploy more capacity to the region. Taiwanese travel agents have jumped up a unique strategy to grab the market. It is to charter the cruises departing from Taiwan and sell them vi...

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Bibliographic Details
Main Authors: Mo,Kuei-O, 莫桂娥
Other Authors: Lee, Ming-Huei
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/pa2ugn