The Relationship Between Pub Activities and Leisure- A Case Study of the OP Pub in Hu-Wei Township Yulin County

• Main Authors: CHEN, CHIUNG-MEI, 陳瓊美
• Other Authors: GWO, HAN-HWANG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/zk5c7y

碩士 === 國立虎尾科技大學 === 休閒遊憩系碩士在職專班 === 107 === This study explores the internal and external factors related to OP pub activities. The external factors are found out no direct influence and correlation between the changes of OP pub's geography and the evolution process of the times. In contrast to the internal orientation, qualitative interviews are used to analyze whether the behaviors of consumers, employees and employer in the OP pub have behavior and benefit in the field of recreaction or leisure. The results are as follows: (1) The leisure behaviors found in OP pub activities in different situations may have different levels of performance due to role relationships. (2) The leisure benefits also have different strengths and weaknesses along with this level, and also have a certain degree of correlation with the relationship between roles and interactions. (3) In terms of the time when the consumer engages in the activity, it shows that the cumulative activity time is gradually becoming a trend of group. The signified and signifier of the related OP pub activities show that the core of the potential layer is dominated by the thinking and strategy of employer management. Employer skillfully applies commercial methods to connect with each other to approach leisure behavior, and to produce the maximal effectiveness required from all components of the spatial atmosphere in OP pub’s activity. The effectiveness is as follows: (1) Employer reconciles the relationship between employees and consumers to make them mutually honorable and integral. In the same time, the pub space provides the greatest freedom of these people's activities to produce internal effectiveness and external benefit. (2) The three roles are related to each other, but they are separated by hierarchical structure, so that their behaviors tend to be orderly active inside and outside in the pub space. In summary: it provides a basis for comparative basis according to the research background of the pub activity and the results of the above qualitative analysis. At the same time, the research tells the scope and meaning of leisure activities from the pub spatialization in the single town, and also directly understand the leisure needs and benefits of consumers going to OP pub consumption behavior and the core role of which is the employer playing through empirical investigation method. She is the only soul and intermediary who promotes the activities of OP pub, and communicates and shapes the pub spatial atmosphere smoothly through internal and external just playing roles. Moreover, promoting the formation and association of the three distinct groups, it also provides a way to effectively operate the pub and approaches to achieve sustainable management substantially.