The Study on Motivation and Job Satisfaction and Loyalty of Community Volunteer

• Main Authors: TSAI, YUN-CHAI, 蔡昀珈
• Other Authors: LIANG, TA-CHING
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/pe43e6

碩士 === 國立虎尾科技大學 === 休閒遊憩系碩士班 === 107 === The "Rural Rejuvenation Act" was passed in response to the massive population shift from rural communities to urban caused by the rapid industrial and commercial development and urbanization. Initial development plans and goals were accomplished for the rural areas; however, due to financial resources limitation, not all the participants were fully funded. For that reason, offering services through volunteering is the common trend in rural communities today. It is worth studying the motivation to volunteer in rural communities especially during todays massive rural-urban migration. Volunteering is essential to maintaining the rural communitys sustainability, awareness, construction, and general community service. Thus, the primary objective of this study is to explore the relationships between volunteer motivation, satisfaction, and loyalty. A total of 328 valid questionaries was collected between April and May of 2019 through purposive sampling. Analyzing with SPSS, we found the types of community volunteers are significantly associated with most volunteer motivations, satisfaction, and loyalty. We also found significant associations between volunteer motivations, satisfaction, and loyalty. Based on our findings, we proposed to promote volunteer motivations and satisfaction to enhance volunteer loyalty. In turn, this would attract volunteers to reside in rural communities, improve the living quality of the rural communities, and delay rural-urban migration.