Factors Influence on Tourists’ Satisfaction of Urban Marketing in Mongolia

• Main Authors: Khurelbaatar Sugaraa, 古心
• Other Authors: YI, HSU
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/p4f4pn

碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 107 === This study aimed to determine what factors influence on tourists’ satisfaction during visiting the city in Mongolia. The data had been collected from domestic and foreign tourists who were visit the city and the hypotheses were tested by applying LISREL8.8 with covariance matrix. The results depicted only one hypothesis was supported and others were rejected. City infrastructure positively impacts on tourists’ satisfaction was supported. By the government paying more attention to visitors to create a tourist information center to the most visited tourist destinations, which is information and accompanying services are provided to tourists and local residents, which shows that tourists are satisfied. Other independent variables were city reputation, attraction, workforce, economy, street marketing, and destination marketing without significant influence on tourists’ satisfaction. From the results of this study, our country governments need to consider a number of factors. One of the most important things, that could more attention to promoting to take into account the language proficiency of the service sector workers, which would help our tourism industry will grow rapidly.