The Effects of Gender,Investment Experience and Information Sources on Investment Decisions

• Main Authors: LIN, HUI-CHUN, 林慧君
• Other Authors: LU, CHI-LIN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/aj3338

碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 107 === Investment and financial management are strategies for people to reach their ideal living conditions, so prepare and formulate its financial strategy in advance. Shefrin (2001) conducted the research which based on the perspectives of psychology and sociology. The reasons why irrational behavior arises among investors can be roughly resulted from differences among gender, personality traits, age, information sources, external stimuli and lifestyles. Prospect theory developed by Kahneman and Tversky in 1979 states that the decisions would be effected by external and present conditions when people faced unpredictable situations. For example, the factors like aversion to the risks of loss, the influence of past experience, and different intuitions and expectations may result in different psychological levels of cognition which make each investor have their own methods and results of making decision. Therefore, this study is research about the impact of gender, investment experience and information sources on investment decisions, and using questionnaire survey to collect sample data. According to the analysis result of the sampled data, males and females have the significant differences on the items like profitability recognition, information sources for newspapers and magazines and TV channels but not significantly in the profitability ranking of Investment tool. Regardless of the investor’s investment experience, priority is given to the information provided by the family, and besides there is no significant differences in investment information sources, return on investment and investment tool profitability rank.