The Impacts of Electronic Word-of-Mouth (EWOM) and Trust on the Customer Purchase Intention through Beauty Bloggers: A Case Study in Vietnam
碩士 === 國立虎尾科技大學 === 資訊管理系碩士班 === 107 === The rapid development of social media as well as personal blog sites is strongly impacting the lives of people all over the world, including Vietnam. In the skincare and beauty industry, beauty bloggers have a great influence on Vietnamese consumers, especial...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yz445b |