The Study on the Attitude of Customer towards Viral VideoAdvertising on Social Media: A Case Study in Viet Nam
碩士 === 國立虎尾科技大學 === 資訊管理系碩士班 === 107 === Viral Video Advertising is a special form of Advertising; usually appear in viral marketing campaign. It takes advantage of social media to convey widely message to the customer as well as enhance the relationship between the consumer and the brand. The resea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n99bx4 |