| Summary: | 碩士 === 國立虎尾科技大學 === 生物科技系碩士班 === 107 === Along with the advancement of science and technology, facility cultivation is becoming more and more popular, and there are lots of different kind of plants suitable for greenhouse cultivation, including. Fruits &vegetables and flowers. Baby Cherry Tomato is among of the popular products because of its low hazard ratio and level of popularity in the market. It is obvious that the competitions need to face cut-throat competition . In addition to high-quality crops, the transformation of the Sixth-Industrialization is becoming increasingly important, and the development of business models has become a major reform task. This study takes Guolai farm as the research object, applies Osterwalder & Pigneur (2012) business model as analysis theory uses in-depth interviews to explore the current state of its business model, and then explores the insights of target audience through focus group interviews, and finally through advantages-disadvantages- Opportunity-threat (SWOT) analysis, an overall business model assessment, and then provide practical advice. Focusing on the conclusion of the future business direction of the target farm, the key objectives are: 1. E-commerce platform development / IoT integration, 2. Customized service, 3. Government cooperation marketing, 4. Leisure agriculture transformation, 5. Companion development 6. Enhance visibility.
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