The Audience Studies of the Hakka Pop Music Live concert

• Main Authors: HU, CHI-TZU, 胡祺梓
• Other Authors: WU, TSUI-SUNG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/q76589

碩士 === 國立聯合大學 === 客家語言與傳播研究所 === 107 === The study mainly discusses the different meanings and interpretations of the audience participation motivation and psychological feelings in the live concerts of these Hakka pop music concerts, and the different meanings and interpretations produced and how the audience interpret the meaning of the concert. Hakka concerts are divided into three types: One is a traditional folk music concerts, with Ayugo Huang concert as the observation field. The second is the concert with contemporary pop music , with Huang Zi-Xuan concert as the observation field. The third is a concert with the hakka indie-music , with Lin Sheng-Xiang concert as the observation field. The results of the study showed that most of the audience in the traditional folk music concerts were Hakkas. Advocating Hakkas was the main reason for supporting concerts also buying tickets. By contrast, the audience for contemporary pop music and independent music concerts had both Hakkas and Minnans. The results showed that for contemporary pop music concerts, to Hakkas, advocating Hakkas was the main reason for attending the concerts. On the other hand, to Minnans, they like the singer or the songs were the reasons for attending the concerts. As for independent music concerts, the study indicated that to Hakkas and Minnans both, reason for attending the concerts was because they were fans of the singer,they are groupies and are willing to every pilgrimage.