The Effects of Virtual Service Quality and Trust on Purchase Intention – The Case of Facebook Fan Page of Petty Farmer
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 107 === In recent years, more and more companies have established fan pages as a marketing tool and set up a dedicated operation to strengthen the interaction between enterprises and consumers and collect their opinions. This study focuses on the petty farmers' f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u2rcgt |