INNOVATIVE BUSINESS MODEL IN INDONESIAN PLASTIC PELLET INDUSTRY

• Main Authors: Henry Gunawan, 白智福
• Other Authors: Ching-Yan Wu
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/zx5499

碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === Indonesia is one of the most populous countries in the world. The nation itself is huge and known as the world’s largest archipelago country. Because of the vast territory and the high population, Indonesia can bring huge business opportunities. One of the opportunities in Indonesia right now is the plastic pellet industry. Currently, the plastic pellet industry in Indonesia does not have enough supply to meet the current demands, and this situation makes Indonesia import plastic from other countries to fulfill the demands. This thesis is aimed to disclose Indonesian plastic pellets industry business strategies and to improve the company to win the market. Since Indonesia is not a developed country, the role of business strategies is vital. Company X is the representative of Indonesian plastic pellet industry. The company offers many kinds of plastic pellets with different prices and variants. Company X is a Business-To-Business company and is located in Java. In order to win the market, the company needs to have some diversification and a new business model. The new business model will consists of franchises, guarantee availability, and loyalty programs.