A Case Study of Marketing Strategy of Retail Business in Germany
碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === Aldi is one of the most successful retail chains in the world. It is well known for its cheap prices and high quality. The company was founded in 1946 by the brothers Karl and Theo Albrecht in Germany. The country was still devasted and the population was suff...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9gsvmd |