Comparative Analysis of Competitive Advantage for Bioethanol Industry in Taiwan and Germany using Porter Diamond Model.

• Main Author: Aleksandra Milena Miekus
• Other Authors: Ching-Yan Wu
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/uk55xx

碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === National energy security in Taiwan is vulnerable, because of its high dependency on imported fossil fuels. Approximately 98% of Taiwanese fuel reserves are shipped from abroad, thus Taiwanese government relies on volatile oil prices and does not have a control over the petrol price within the country. It is considered as an important problem, because of its complicated political situation and that is why the government is trying to find alternative energy resources. One of the options is fuel with additive of bioethanol, which gained a wide popularity in many countries in the last decades. In order to understand the current state of bioethanol industry in Taiwan and in this way, look for improvement propositions, this industry was compared to that of Germany, one of the world’s leaders in bioethanol production and one of the biggest consumers in the EU. Porter’s Diamond Model was used to elaborate the competitiveness of bioethanol industry in both countries, next, their competitiveness was compared. After the analysis, it was found that German bioethanol industry have several advantages over Taiwanese. These were used to derive possible points of improvement in the Taiwanese bioethanol sector. Overall recommendation to Taiwan bioethanol industry is to continue supporting the use of bioethanol through increasing Research and Development projects and popularizing this alternative among customers.