The Case of udn Shopping’s Digital Transformation

碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === This research is based on Case Method to process. The research and interview subject is Taiwan udn shopping (belongs to UDN News Group). This research studies the strategic reason for UDN News investing udn shopping, a B2C e-commerce platform. After udn Shoppi...

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Bibliographic Details
Main Authors: Ching-I Chen, 陳靜儀
Other Authors: Tzu-Chuan Chou
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/k7sb2e

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