The Case of udn Shopping’s Digital Transformation
碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === This research is based on Case Method to process. The research and interview subject is Taiwan udn shopping (belongs to UDN News Group). This research studies the strategic reason for UDN News investing udn shopping, a B2C e-commerce platform. After udn Shoppi...
Main Authors: | Ching-I Chen, 陳靜儀 |
---|---|
Other Authors: | Tzu-Chuan Chou |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/k7sb2e |
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