THE IMPACT OF ATTITUDINAL FACTORS TO INDONESIAN PEOPLE’S PERCEIVED VALUES AND PURCHASE INTENTION OF GENETICALLY MODIFIED CROPS

• Main Authors: Raissa Ivena Indrata, 余慧
• Other Authors: Cou-Chen Wu
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/n4e962

碩士 === 國立臺灣科技大學 === 管理學院MBA === 107 === Indonesia has suffered severe climate change and the negative effects of nature exploitation, which affect their food production. Dry season is getting longer and the increasing frequency of extreme weather and rainfall can cause floods. This situation is causing damage to many sectors, especially agricultural and fisheries. Indonesia is a developing country with huge population and high rate of birth, and that is why efforts to increase food production quickly, accurately and efficiently is extremely required. To take care of this problem, Indonesia is starting to plan to use GM (Genetically Modified) crops to increase food production. Using GM, they can produce crops that can withstand severe climate change while also producing higher yields with shorter growing duration to satisfy the food demands of Indonesian population. Because GM crops is considered a new technology, people worry about the effect of GM crops consumption in the long run. But the utilization of GM crops in Indonesia is inevitable because Indonesian policy has given food safety approval and even environmental safety approval to a number of GM crops such as GM soybean, corn, and sugarcane, and even continuously imported several kind of GM crops from other countries The consumption of GM crops may become Indonesia’s future, that is why it is important to know their level of understanding of GM technology and we also need to know the consumer purchase intention of Indonesian people towards GM crops. That is why in this research, based on several researches by Arvanitoyannis and Krystallis (2005); Bredahl (2001); Chen and Li (2007),the impacts of several Attitudinal factors (Positive Attitude, Negative Attitude, Knowledge, Trust, and Major Concern) to their Perceived Values (Perceived Benefits and Perceived Risks) and their Purchase Intention of GM crops. The result is the majorities of attitudinal factors impact their perceived values and purchase intention of GM crops. Indonesian people perceived more benefits and fewer risks from consumption of GMO products, especially GM crops. Indonesian people have rather high level of purchase intention of GM crops.