| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 107 === Convenience store are facing the impact of the so-called new retail and the increasingly
competitive business environment. Previous research has still been insufficient in the
application of virtual-real integration. In order to explore the new retail business model, the
author adopts nine elements of the theoretical basis of the business model and uses the
method of survey and interview to explore consumers'acceptance of new retail to provide a
new retail business model. It is hoped that the results of our research can be used as a
reference for market expansion and business operation mode.
After analysis, the results show that new retail mainly collects consumer information,
digitizes consumers, predicts consumer consumption trends and consumption cycles, serves
as the basis for supplier production and product development, and uses technology to save
waiting time for checkout, increase convenience and achieve more, faster, better and less
new retail. In addition, credit and morality are a big test of unattended stores. In terms of
payment (too many kinds) and registration procedures (complex) of entry members are also
influencing consumers'willingness to buy in stores.
So through information collection and intelligent technology operation, consumers can
quickly and conveniently complete their consumption and reconstruct the new retail of
people-goods-market. Therefore, for those who want to introduce new retail products, the
results can be used as a reference for marketing planning and meeting the needs of customers.
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