The impact of marketing effort on the manufacturer\'s online customization and traditional retail channels
碩士 === 國立臺灣科技大學 === 資訊管理系 === 107 === This paper investigates the impacts of marketing effort on the manufacturer's online customization and traditional retail channels. The dual-channel supply chain system is composed of a manufacturer and a retailer. By “ dual-channel ”, we mean that the manu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fsmypc |