THE EFFECT OF HOPE AND LOVE ON SUSTAINABLE CONSUMPTION INTENTION

碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === The research examined the relationship between hope, love and the willingness to change usage habit, attitude, and purchase intention for sustainable consumption. The results in study 1 showed the significant effect of positive emotions and environment engagemen...

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Bibliographic Details
Main Author: VI THANH TRA
Other Authors: Cou-Chen Wu
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4dddj8