| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === In order to maintain competitiveness in business environment, companies must develop completed corporate learning strategies to increase their competence. As smart mobile devices become main working equipment, the importance of online learning systems increasing nowadays. For salespeople, highly personalized and flexible learning way, such as self-directed learning, best fit their work characteristics and demand.
In this study, revised Unified Theory of Acceptance and Use of Technology (Unified Theory of Acceptance and Use of Technology, UTAUT) is the basic model theory and combine demographic variables as the adjustable variables to further explore impact of user behavioral intentions towards salespeople’s online self-directed learning. And further explore if salespeople can accept the new emerging learning tool- Performance Support (PS) tool, in order to serve as a reference for set up corporate training and learning policies.
The totals of 1019 valid questionnaires were collected. By employing regression analysis to verify causal relation supposition in the study and to explore moderating effect between factors.
The empirical analysis found that: (1) Unified Theory of Acceptance and Use of Technology (UTAUT) can predict user intentions in salespeople’s online self-directed learning by five dimensions ,“performance Expectancy”, “effort expectancy”, “social influence” and “facilitating conditions” (2) Age and seniority have impact between the four major dimensions and their behavioral intentions. Salespeople with high arg and seniority especially have more significant influence. (3) Position contributed between factors of effort expectancy and behavioral intentions, and also factors of social influence and behavioral intentions. (4) Salespeople have high acceptance on performance support tool.
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