Marketing STEM Toys through Interesting Extracurricular Learning Spaces

碩士 === 國立臺灣科技大學 === 工業管理系 === 107 === Parents value education for their children. Most of them regard the grade of academic curriculum as a top priority and hope to assist their children in developing the essential ability for their future. They worry that children may lose at the starting point. Ba...

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Bibliographic Details
Main Authors: Chi-Ying Wu, 吳紀瑩
Other Authors: Shuo-Yan Chou
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/3d35fp
Description
Summary:碩士 === 國立臺灣科技大學 === 工業管理系 === 107 === Parents value education for their children. Most of them regard the grade of academic curriculum as a top priority and hope to assist their children in developing the essential ability for their future. They worry that children may lose at the starting point. Based on this kind of worries, children bear much pressure since they are babies. It may cause that they recall having pressure more than happiness in their childhood. However, it may not be parents’ expectation. As parents, it’s hard to decide to make a happy childhood for their children, or sound foundations for them. The scientific and technological development is influencing the future life. In the aspect of education, people focus on developing the ability about STEM, learning core competencies of STEM, utilizing the knowledge and skill of STEM. According to different individual personality, develop the personal competitive ability for the future. By means of extracurricular learning spaces, provide children with different learning experiences. While playing around in this kind of space with joy, children learn some skills about STEM. It is a starting point to popularize STEM toys. Based on the literature reviews and interviews of the experts of STEM toys in Taiwan, through extracurricular learning spaces, make children more interested in STEM and enhance parents’ recognition about benefits for kids. To conclude” The strategy of popularizing STEM toys” for marketing STEM toys in Taiwan.