Print on Demand—Service Innovation Model of Showwe’s Memoir Publish Service

• Main Authors: Chih-Yuan Chang, 張志遠
• Other Authors: Kung-Jeng Wang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9uqj2p

碩士 === 國立臺灣科技大學 === 工業管理系 === 107 === This case is presented in a Harvard case style, mainly to explore innovative business models for memoirs. In response to changes in the internal environment, Dale initiated organizational changes, created a new business model with different marketing management and strategic models, and created a new pattern in personal publishing. Through the discussion of this case, it is hoped that the reader can learn from the case study and the teaching guidelines to combine the theory and practice, understand how to deal with the impact of organizational change management, how to eliminate the internal staff resistance, and formulate Related marketing management strategies, and business models.