Discussion on the Success Factors of the Transformation of Frozen Food Traders into Third-Party Cold Chain Logistics (3PL) Service Provider (Taking Singapore Mandai Link Logistics as an example)

• Main Authors: Yew-Fah Liew, 劉佑華
• Other Authors: Pin Luarn
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/494m56

碩士 === 國立臺灣科技大學 === 新加坡管理碩士在職專班 === 107 === Singapore has a land area of 719.1 square kilometers and a total population of 5.535 million. It is a typical urban country. Agricultural land is concentrated in small-scale short-term tenancies in the northwest for small-scale agricultural land for farmers to grow leafy vegetables and fresh eggs farming, as well as a few deep-water fish farms along the coast. More than 90% of all types of food are imported, and food is sourced from all over the world, including neighboring Malaysia, Thailand, China and other Asian countries, Australia, New Zealand and far from South and North America and Europe. As an island nation that relies excessively on food imports, food safety plays a very important role. Before the foods are leaving the factory, arriving at the port, and then distributing it to the end user, it is necessary to ensure a continuous cold chain system in which the temperature difference is strictly controlled to ensure the safety of the food. There are many importers of chilled and frozen meat in Singapore. Most of them have chilled or freezer equipment. In recent years, new frozen meat traders have sprung up, causing too fierce competition, resulting in thin profits. To survive, some traders have begun or have been transformed into other food-related industries, such as meat processing products for supermarkets, and some have turned to providing frozen storage services and third-party cold chain logistics service providers. The case company is an example of a successful transition from a traditional frozen meat trader to a third-party logistics service provider. This study has conducted a detailed and in-depth discussion of case companies, including how to use the market experience, advanced hardware facilities, high-performance software systems, market strategies, talent utilization, etc. to highlight how Singapore's SMEs are in this small market to continue it production and grow.