Review of a strategic decision on a new business opportunity

• Main Authors: Lau-Yang Kim, 劉映金
• Other Authors: Pin Luarn
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/a2sz6z

碩士 === 國立臺灣科技大學 === 新加坡管理碩士在職專班 === 107 === Strategic decision making is inevitable for all leaders in whatever institutions or at whatever level. Decision making is an art, skills as well as management expertise in our practical life. Its right or wrong might be resulted with certain impacts no matter what it is, of public or private interests. The objective of this thesis is to review a failure in strategic decision making of a private enterprise. Through a case study of HB company’s strategic decision on new product line called “高敏” (sanitation business project), we will review and find out on what, when, why and how the decision was made. Besides, its results and impacts to the company. The emphasis on this case of “failure” in decision making is to create an awareness to the potential decision makers that mistakes can easily be made due to neglecting the normal management practices, routine decision-making procedures, market survey as well as feasibility study and so on. Impacts of loss should be avoidable if HB company were to follow the correct management practice. The thesis is written and structured by several chapters, namely 1. Introduction 2. Theory of strategic decision makings 3. Method of study 4. Case Study: Interview with the decision maker 5. Case Review and Recommendation 6. Conclusion.