| Summary: | 博士 === 國立臺灣藝術大學 === 創意產業設計研究所 === 107 === Basically, culture is a manifestation of human thought in response to their envi-ronment. The science of visual communication design is not only science to fulfill the needs of industry, but with the proper method, it could be a way of sustaina-bility in preserving culture. The correlation between culture and design tends to put culture only as a design element rather than a way to uplift its community. This research argues that to preserve culture, fair exploration should be taken in both ways, of product and community. Using descriptive qualitative research with quantitative research to evaluate, this research expected to turn culture into gold mining that gives an economic impact to the local cultural community. To explore the culture and make it more adaptive to today market segmentation, a fairness method is required to embody the idea of benefiting local people. This research will use the MAP-S model which stands for “Method guidance”, “Practical Appli-cation”, and “technical Practice”. The model is expected to be a proper model to explore Indonesian culture which has a lot of various cultures to deliver a fairness benefit for the local community which in line with the growth of the creative in-dustry in Indonesia. This study will use Malangan mask as a case study and ex-pected to design collaboration between the designer (as the product idea genera-tor), inheritors (value resource), and local community (supporting labor) to make tourism commodity product and give a positive impact to local.
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