The Business Model of “Shoppable Video” Development on Taiwan OTT Video Platform-Analysis by S-C-P Theory
碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 107 === While the usage of Internet and mobile device is increasing, people watch videos on the Internet more than the television. At the same time, the online shopping business also increased. To stand out in the competitive market, businessman develop a new b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2xrt99 |