The Study on Online Marketing and Social Media Marketing Strategies—a case study of a Car Audio Installation Company

• Main Authors: Rau-Chi Wang, 王繞琪
• Other Authors: 謝明慧
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/k8epty

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Under the continuous development of the Internet and technology, for startup companies, with limited visibility and marketing budget, online marketing is their best chance. Today''s brands focus on accurate marketing, not only to accurately target the consumers, but also to effectively reach consumers. As long as the marketing strategy is implemented properly, even without a lot of budget, can create great benefits. With social media, loyal consumers can even be connected in a more effective way. Therefore, mainstream social networking websites, from Facebook, Twitter, Instagram, etc., gradually become the best tools for online marketing. This article focus on a case study of a car audio installation company. Through the experience of the case company operating their social media marketing, it shows how Taiwanese companies use online marketing to increase brand awareness and interact with consumers, thereby increasing brand awareness.