| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === Mobile communication has become an everyday commodity. In the last decades, it has evolved from a technology for few individuals to today''s ubiquitous system used by the majority.
In recent years, 4G has become a successful mobile wireless technology, serving over one billion users in the world and handling a wide range of application. However, owing to The ongoing developments in technologies as well as the unprecedented growth in the number of connected devices and mobile data, researchers in many industry are looking for other ways to increase speed and capacity of mobile communication and support those ongoing developments. Fifth generation (5G) is the solution and the future of information networks. When it comes to 5G, the difference is dramatic. For example, 5G system will support data rates to 10-50 Gbps for low mobility and provide end-to-end latency of less than 5 ms. 5G isn''t just the incremental advance of fourth-generation. As the successor to 4G, 5G is set to completely transform the way we do almost everything related to Internet.
Technology is an important driving factor in shaping international marketing, and the changing technological environment may pose threats or present opportunities for international marketing. With the evolution of mobile communication technology, people''s attention turn away from the traditional advertising domains of TV and print and towards their electronic devices and bring a lot of ordeals to marketers and brands . The merging of technology and marketing means that almost all aspects of marketing have changed very dramatically with the on-changing technological environment. The first 5G networks will be expected to arrive in 2020, which makes knowing the development trend of Internet marketing important. Technology is continuing to change the way we view marketing, but the future is bright and full of opportunities, unless marketers and brands don’t recognize how crucial the role it plays.
|
|---|
