The Influence of Others’ Mere Presence on Customer Experience: The Case of Buffet Restaurants
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === Social influence is a popular topic in the field of consumer behavior. In a typical consumption scenario, interaction with sales or service personnel may affect the customer''s experience and consumption behavior. However, the mere presence of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s567xv |