The Influence of Others’ Mere Presence on Customer Experience: The Case of Buffet Restaurants

碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === Social influence is a popular topic in the field of consumer behavior. In a typical consumption scenario, interaction with sales or service personnel may affect the customer''s experience and consumption behavior. However, the mere presence of...

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Bibliographic Details
Main Authors: Ju-Yu Peng, 彭茹毓
Other Authors: Heng-Chiang Huang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/s567xv