Sales Forecast for Taipei House Markets-Based on Social Listening
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === In the era of smartphones, it’s common people get news and comment on social media. And these opinions may even affect elections. The most famous example is in Taipei City’s mayor election of 2014. Candidates launched their policies and earned popularity throug...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k6pqzs |
| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === In the era of smartphones, it’s common people get news and comment on social media. And these opinions may even affect elections. The most famous example is in Taipei City’s mayor election of 2014. Candidates launched their policies and earned popularity through internet rather than traditional ways. Therefore, those comments on social media could be analyzed and arranged to “Internet Sentiments”.
By applying Opview’s database, we tried to build consumers’ Confidence Sentiment Index. Then we compared to the survey method of Consumer Confidence Index which is conducted by National Central University. To understand which indicators can better explain and predict people’s willingness of buying durable goods, we refer Taipei’s houses markets as the proxy variable. The research findings indicate that: (1) Consumer Confidence Sentiments can well predict the demand of Taipei houses selling five months beforehand. (2) Consumer Confidence Sentiments generally out-perform Consumer Confidence Index in predicting and explaining Taipei’s houses demand. (3) Consumer Confidence Sentiments can serve as leading indicator or reference for government or corporates.
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