| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 107 === In the recent years, entrepreneurship has been prevailing in Taiwan. However, according to the statistical data, even if the start-up companies can survive through the beginning of the venture, only 1% of them have lasted for more than 5 years. Therefore, how a start-up company can develop a successful business model to steadily grow and make profits becomes a new challenge, which is also the starting point of this study.
This thesis applies the method of case study based on an entrepreneurial case of medical device. Through the semi-structured interview, researcher strives to understand the entrepreneurial ideas, future scheming, and the business model development. Since to start a new business is a dynamic process, by taking advantage of qualitative analysis and narrative analysis, researcher can analyze various components of the business model and explore potential resources in the future. Based on the case in this study, we concluded the “Three Important factors” for managers and entrepreneurs in the medical industry, namely, personal characteristics and entrepreneurial experiences of the entrepreneurs, connection with the key stakeholders in the industry value chain, and finding the starting point for the products.
To sum, by applying Business Model Canvas, NABC Method and POCD entrepreneurial management model, this thesis explains how the business model was developed and the entrepreneurial activities were systematically organized in the focal case. The findings provide future entrepreneurs an example of “the Best Practices”, and contributes to the literature on the sustainability of new venture.
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