A Study of New Retail Business Model and Contextual Revolution’s Impact on Budget Coffee Industry in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 107 === Since the New Retail Business Model was introduced by Jack Ma, the co-founder of Alibaba Group, back in 2016, its concept as well as the booming “contextual revolution” have reshaped the retail industry around the world, including China’s Luckin Coffee, one of the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fcq36h |