The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
碩士 === 國立臺灣大學 === 商學研究所 === 107 === This study explores the impact of different firm-level variables on the consumer utility and market share. We introduce the BLP model to analyze the consumers utility and further convert them into market share. And then, we select firms and variables from the data...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zb4tvf |