The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data

The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data

碩士 === 國立臺灣大學 === 商學研究所 === 107 === This study explores the impact of different firm-level variables on the consumer utility and market share. We introduce the BLP model to analyze the consumers utility and further convert them into market share. And then, we select firms and variables from the data...

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Main Authors: Shu-Ya Peng, 彭書亞
Other Authors: Shu-Jung Yang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/zb4tvf
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spelling ndltd-TW-107NTU053180382019-11-16T05:28:01Z http://ndltd.ncl.edu.tw/handle/zb4tvf The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data 使用彙總資料探討公司屬性對市占率的影響 Shu-Ya Peng 彭書亞 碩士 國立臺灣大學 商學研究所 107 This study explores the impact of different firm-level variables on the consumer utility and market share. We introduce the BLP model to analyze the consumers utility and further convert them into market share. And then, we select firms and variables from the dataset to conduct the empirical study. We modify the BLP model due to encountering the problem of parameter divergence. After modification, we obtain precise prediction and discover that product margin is the key factor to influence the market share of a firm. Shu-Jung Yang 楊曙榮 2019 學位論文 ; thesis 69 en_US
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language en_US
format Others
sources NDLTD
description 碩士 === 國立臺灣大學 === 商學研究所 === 107 === This study explores the impact of different firm-level variables on the consumer utility and market share. We introduce the BLP model to analyze the consumers utility and further convert them into market share. And then, we select firms and variables from the dataset to conduct the empirical study. We modify the BLP model due to encountering the problem of parameter divergence. After modification, we obtain precise prediction and discover that product margin is the key factor to influence the market share of a firm.
author2 Shu-Jung Yang
author_facet Shu-Jung Yang
Shu-Ya Peng
彭書亞
author Shu-Ya Peng
彭書亞
spellingShingle Shu-Ya Peng
彭書亞
The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
author_sort Shu-Ya Peng
title The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
title_short The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
title_full The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
title_fullStr The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
title_full_unstemmed The Effect of Firm-Level Attributes Using Market-Share Estimation Based on Aggregate Data
title_sort effect of firm-level attributes using market-share estimation based on aggregate data
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/zb4tvf
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