| Summary: | 碩士 === 國立臺灣大學 === 企業管理碩士專班 === 107 === The business plan for the café is to leverage our previous experience while running a start-up company called JB’s workshop in the past(closed now). In addition to taking the online customization order for the heavy motorcycle, the café also serves light meals and soft drink. The location of the café is in Taichung, easy to find as it’s near the popular route for the rider. The target customer includes 1) heavy motorcycle owner 2) friends of the motorcycle owner and 3) people who are interested in a heavy motorcycle. The name of the café will be JB’s café.
The foundation of JB’s café is JB workshop. The workshop was founded back in 2013. The owner of the workshop was a designer who loves heavy motorcycle but had a hard time finding the item to decorate his motorcycle. So he decided to design a unique cover for himself and placed an order to a factory in China, and received a good quality product successfully. Soon, the owner decided to establish a workshop and offered body cover customization service to help people who have similar needs. The core competence of the worship was the flexible customization ability and the competitive price. Started from 2013, the workshop grew rapidly and created a fan page on Facebook to do online marketing. To extend the customer group from online to offline, the workshop decided to collaborate with a well-known motorcycle retailer. The order amount increased significantly quickly, but the revenue didn’t go up as the profit was shared with the retailer. Also, there’s not enough manpower to fulfill all incoming orders. Therefore, in June 2018, we decided to close the workshop.
The core business of JB’s café is still the customization service but we add some new elements into the business. This is going be a theme café which focuses on a heavy motorcycle. When entering the store, customer can enjoy a cup of coffee, walk around in the store to see the previous work result, exchange idea with other riders then decide if to place an order.
The business model of JB’s café is to focus on customization service and will have continually gaining income, with a payback period of 2.84 years. From the financial plan, we could estimate the profit made in running the café and possibility of future business opportunities.
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