Strategic Analysis of EV Industry Ecosystem in India

• Main Authors: Raghavendra Manohar Kulkarni, 柯瑞固
• Other Authors: Hong-Jen Chiu
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/h6kn68

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 107 === In recent years, electric vehicles have been gaining momentum globally with advances being made in policies, technology and infrastructure. While the world may be rapidly moving towards quick adoption of electric cars, the world’s largest growing market presently, India has a different take on it. In Indian context, the first wave of EV penetration will start in two-wheeler and three-wheeler industry, as they constitute around 80 percent of the vehicles. In this thesis, we analyze the electric two-wheeler industry in India, perform strategic analysis on one of the leading electric two-wheeler OEMs (Hero Electric) and highlight the opportunities for Taiwan businesses entering Indian EV industry. Furthermore, a primary survey is conducted about consumer perception and purchase intention of electric scooters. Based on the primary survey results and the secondary research, detailed recommendations are presented to the key players & startups of electric two-wheeler industry in India.