| Summary: | 碩士 === 國立臺灣大學 === 企業管理碩士專班 === 107 === This paper explores the use of voice assistants in the Taiwan market and suggests relevant recommendations as a reference for relevant market expansion.
Voice revolution is happening. Because of the convenience of language interaction, the use of voice assistants in the United States, European countries and China has become more and more popular, and people are accustomed to interacting with voice assistants through different devices. Among all devices, the largest market share is smartphone-based voice assistants. Taiwan’s smartphone penetration rate is high, and most of user use the Android system. Therefore, this study uses Google Voice Assistant as a research case to explore the use of voice assistants on the market.
This study collected data through 400 questionnaires and analyzed the response to understand the current level of awareness and usage of the voice assistants in the Taiwan market. The finding of the study included reasons for using voice assistants, obstacle of use, functions and frequency of use, the impact of obstacle improvement, and analysis of non-user obtacles and potential opportunities.
The results indicate that the study provides some suggestions for the design of voice assistants and is expected to increase the use of voice assistants on the market.
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